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CONVERGENT & DIVERGENT THINKING

2022.10.15

The Idea: Many times in a design feedback session creative people will start with divergent thinking — “Here are all the possible options”

The Trouble: Frustration arises when interlocutors fail to recognize when they are doing convergent thinking or divergent thinking. Someone in a convergent thinking mode might say “that option is impractical” which would sound frustrating to someone in a divergent mode.

The Fix: Have time for both! And recognize which mode you and your interlocutor are in.